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Pay it Forward – and be happier!

Call it Gift Economy, “Pay it forward” or selfless, or just Social Impact – it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! 🙂 Though not sure of the connect with the brand, but would rate this high on the emotive appeal! 🙂

Below the ‘belt’ Advertising!

Legs are not an uncommon ‘prop’ to be used in advertising. Be it for epilators, skin creams, sports shoes and of course, erotic products.  Case in point is the series from Morphy Richards. Interesting Campaign by Morphy Richards on “Legs so beautiful” The campaign says, “Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful…

E-tailing: Order Returns lead to Customer Returns lead to Investor Returns!

eCommerce is one industry, where the word ‘returns‘ has various connotations – right from the order to customer and to the investor, as the subject says!  Which is the most important out of these or are these just a mere ’cause’ and ‘effect’ of the same purchase cycle?  At Rs 13,000-crore, India’s e-tailing industry accounts for just 1% of the total retail business. However, it’s the fastest growing segment of e-commerce (non-travel) growing at 59%…

Mom and Olympics – 2014

Since the time P&G focused on moms, the creative+Emotional quotient has been inspiring, to say the least. The previous campaigns (covered in 2010 and 2011) have been rated one of the most viewed campaigns. Winter Olympics are coming – and they sure promise to be exciting. And if the mere thought of the competition and challenges does not get you excited, then here is something that will surely get your adrenaline levels running, atleast in your…

Never Ever Give up….Find your way…in 2014!

2 months after my promise of ‘expression’ in 2010, there are barely 4 entries – from March end 2010 till date – that’s 4 entries in 3.5 years! The worst promise to break is the one you make to yourself – you don’t have anyone to explain and feel less guilty – you are your own judge, so justifications don’t work mostly! As 2013 draws to a close, setting a benchmark for personal as well…

Incredible India!

Sometimes, words are too less to describe a campaign – but this campaign should inspire a lot of Indians as well to travel and explore the country… Inspired me for sure – have to just connect the clippings with the locations! 🙂Incredible India!

Ridiculous……Remarkable

If someone called your plan ridiculous, read this note from Seth Godin – and see if you can turn the tables, and make the naysayers turn back to you and call it remarkable! Gutsy, Daring, Outlier, Maverick, ‘Different’, unique – all might have different connotations – but given this definition, probably, all of them have similar undertones. Do you have something ridiculous in mind?Remarkable – just go ahead and do it.

What’s your moment?

It’s 11:11 on 11.11.11 – an auspicious moment to do something significant.  So what is that one thing that you always wanted to do and feel inspired whenever you think about it?  Something that makes you just get up and do it with so much passion that if you don’t get up, you regret the most? Something you dream of on every frustrated or lazy day? Something that brings that small unknown private smile on…

Ready…Get Set…One decade…two decades .. three decades…GO!

Seconds. Minutes. Hours. Days. Months…. I have kept the count, the count of “inactiveness”, but that’s not all what I have done about it. The silence here has been duly compensated for, outside this forum. Change has been partnering with me for quite some time now. Change – of location, from the lazy Delhi to the hyperactive Mumbai, from the insecure bachelor to the responsible family man, from the cushy professional to the struggling entrepreneur…

Creative Advertisements of Cars – For those who are first, and those who aren’t!

You can always learn creativity from Car Ads – they have something new to offer everytime one of the big companies (or their agencies) come up with their adverts. Sometime back, an Ad from Honda won them the Grand Prix at Cannes. Since then, Honda Ads are always popular among Creative enthusiasts. Last year, even Fiat “eco Drive” won them a grand prix at that Cannes Lions. So here are 2 more I could manage…

P&G – Proud Sponsor of Moms (Olympics)

Holly would always come up with something that inspires you – that triggers that naughty bug that is sitting inside you wanting to jump out and explore that whole new world – this time, it is the world of moms – full of only moms and to-be-moms – young moms, new moms, happy moms and tired moms! This time she gives a direction to work upon, to make commercials women love – an old, light…

Smoking Creativity on a Burning Issue – the old and the new! (New York & France)

If you are into creatives, you would know (more) – Chicks, Children, Canines and Cigarettes – you don’t need to sell them, for they sell on their own. But for the sake of sheer creativity, though, they are, what one can say, ‘essential ingredients’ of any viral campaign. No wonder this space has mentioned Cigarettes in a lot of previous entries (as it has Chicks, Children and Canines as well) Imagine cigarettes being a cure-all…

Puppy Marketing at Pedigree – ‘Catch’ the Cuteness (Toronto)

Can cuteness sell? Well, in case of puppy lovers, it can –for a new commercial of Pedigree definitely has created ripples in the online world, with more than a million views, which, in all probability, would entail positive publicity for the brand, which, in turn, might or might not translate into more packs being sold for Mars. Spend 2 minutes to appreciate the simplicity behind the creative: Simple. Creative. Masterpiece – excellently shot! According to…

Leveraging Social Media – Crop or Crunches (Costa Rica)

Just realized that I still haven’t posted the post on Tiger Woods, that I had been working on for almost 2 weekends. Actually, I was too busy with my social media world and trying to exercise. That’s why, when I glanced through a campaign which is a mix of social media and Gymming, it had to be posted here. Have a look at this campaign, and if you are a regular at Facebook, twitter or…

Secrets of the Mountains – in the ‘Fast Movie-ing Consumer Goods’ Space!

When you see the world’s biggest retailer teaming up with the world’s largest FMCG Company for a totally different field that none of them are more famous for, you know there is something cooking! According to C21 Media, Walmart and P&G are getting into movie production starting with their first tele-film titled “Secrets of the Mountains” to launched on NBC in a couple of months from now. Starring Paige Turco and Barry Bostwick, the two-hour…

MarketingProfs Articles : Don’t Let This One Get Away!

An interesting way to keep your price-conscious consumers stuck to you – Employing a pricing tactic like this one, which creates a unique sense of urgency, may encourage wary consumers to buy more immediately. The concept, called “steadily decreasing discounting” or SDD, by researchaers, entails discounting in a manner to keep the consumers attracted to the offerings. Either keep on reducing prices, adding promotions to your offerings, to keep the consumers engaged (leveraging the transactional…

In the Shame of God!

This Christmas, St Mattews Church (Auckland, New Zealand) decided to celebrate in a different way – it put up a controversial billboard on Joseph and Mary, challenging Christians the very foundation of their religion!Result – Thousands of criticisms, hundreds of praises, and tones of vague logic. But most importantly, global publicity of the campaign, engaging half of the “clicker universe”! The advert was designed by M&C Saatchi, Auckland, with the brief that it had to…

Coca-Cola Happiness Machine – Vending out Happiness

While I spend my time in getting something interesting on Christ, I found this interesting ambient from Coca-Cola’s Shelf. Had earlier talked about Coke’s “Happiness Factory” campaign almost 3 years back– the best part is it is still one of most talked about global campaigns in the advertising world! The new ambient “Happiness Machine” clearly calls out Coca-Cola as a source of happiness – its just that is the vending machine now which vends out…

My Dad – My Soldier!

One has to muster a lot of courage to write about pain. It is easy to express pain through your senses, but not through your hands. Changing the font, expressing it from your heart and then articulating it, does not seem to be an easy task. But I think I need to do it, for this is the thing I want to – as I was told it helps to let out. You never know,…

Dutch Bus Stop Scale

A billboard by a Dutch Health club that makes you conscious of your weight. Though it is being called something that triggers public humiliation, I really appreciate the “Creative Quotient” of the advert. Worth learning from! read more | digg story

Contribution Currency in Web 2.0 – How much have you earned?

A great post by Vanessa on Social Media – a 101 on Web 2.0 actually. Going on the concept of “contribution currency” on the Web. She has given a simplistic, yet beautiful difference between Web 1.0 thinking and Web 2.0 thinking – “give instead of take” – worth a read for sure. I like one of the sayings she refers to, by Eric Hoffer, “In times of change, learners inherit the Earth, while the learned…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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