First, the 4Ps were proved ineffective, and the 4As emerged. Then, ATL activities were replaced with BTL focused media houses. Brand elements changed and Experiential Marketing was the new way to market; Sensory branding became far more significant than before. Then, AIDA was proved ineffective and Engagement Marketing Emerged….now it is the turn of Viral Marketing….and Big Seed Marketing has emerged. Are the New world marketers reinventing the wheel, or is time to change the…