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Smoking Creativity on a Burning Issue – the old and the new! (New York & France)

If you are into creatives, you would know (more) – Chicks, Children, Canines and Cigarettes – you don’t need to sell them, for they sell on their own. But for the sake of sheer creativity, though, they are, what one can say, ‘essential ingredients’ of any viral campaign. No wonder this space has mentioned Cigarettes in a lot of previous entries (as it has Chicks, Children and Canines as well) Imagine cigarettes being a cure-all…

Viral Marketing is passé ….its time for Big-Seed Marketing!

First, the 4Ps were proved ineffective, and the 4As emerged. Then, ATL activities were replaced with BTL focused media houses. Brand elements changed and Experiential Marketing was the new way to market; Sensory branding became far more significant than before. Then, AIDA was proved ineffective and Engagement Marketing Emerged….now it is the turn of Viral Marketing….and Big Seed Marketing has emerged. Are the New world marketers reinventing the wheel, or is time to change the…

Viral Marketing – The Webchutney way…

Sometime back, I had spoken about Guerilla Marketing and basics on Viral and Ambient Marketing. Recently, I came across Webchutney, that specializes in Virals and claims to have pioneered the concept in India. Whether it has pioneered the concept or not, it has definitely created some wonderful pieces of virals for “Make my trip“, a travel portal famous for deep discounts in travel fares. These virals for Make my trip include Chidiya Udi and Chalo…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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