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A waste of a brilliant effort…Samsung Electronics

Found this brilliant piece of work from Martina’s Blog This is one from Samsung, rather for Samsung, and emphasizes the compactness and sleakness of their models. The video, shot through microscopic lenses, and titled “Millimetres matter“, does put the point across quite effectively. However, the sad part is, it is not integrated with an online presence, to follow up or leverage the awe created by the ad. Martina has put across the points quite well…

Happydent “Be the Light” Campaign and Advergames by Perfetti van Melle

Lately, the Television ads of Perfetti’s Happydent have always been below expectations, and have had limited appeal in terms of humor levels – the connect does not happen and recall levels generally are abysmally low. However, this particular campaign, doing the rounds in the online space as “Be the Light” for the Indian markets has definitely outperformed the rest, and definitely scores high in terms of humor and creativity. Initially, most of the situations and…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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