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AT&T (U.S.) – Best for any carrier..but not the brand!

There are some campaigns that get your attention and your “share of wallets” as well – and there are some campaigns that manage to just get your attention, but get ignored by the latter. Most of these campaigns get your attention, not because of the brand, but because of their innovative execution & excellent creatives – very few, however, of them manage to ensure even the brand recall at the end of it. Such campaigns,…

Air Pollution – the invisible Killer!

Thanks to Adcritic’s latest print issue, found a unique competition aimed at creating something for the environment – One Show College Competition, organized for the Natural Resources Defense Council (NRDC), announced its winners for 2007. The theme was “Another way to save the world” and asked the entrants to focus on global warming and clean energy; toxic chemicals and human health; and protection of the oceans. The Gold Pencil winner in the Innovative Marketing category…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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