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Puppy Marketing at Pedigree – ‘Catch’ the Cuteness (Toronto)

Can cuteness sell? Well, in case of puppy lovers, it can –for a new commercial of Pedigree definitely has created ripples in the online world, with more than a million views, which, in all probability, would entail positive publicity for the brand, which, in turn, might or might not translate into more packs being sold for Mars. Spend 2 minutes to appreciate the simplicity behind the creative: Simple. Creative. Masterpiece – excellently shot! According to…

Geo TV (Pakistan): Innocence under fire!

Found this creative at Brand Synario – a Pakistan-based advertising website. I have rarely come across ads produced in that region, and this one gives a fine sample of the level of creativity presented there. A nice piece for Geo TV, “Innocence under fire!” or “Jeeyo or jeene do” campaign that summarizes the kind of news being produced in the region these days. Through this campaign, it attempts to send out a social message to…

Remember – You’re in charge..

Found a nice piece of Ad on this week’s Best Ads for Remember Credit Card. A nice creative, that connects to a unique subtle thought pattern of each one of us – the impulses within us that are beyond the zone of “Acceptability” and stay within our heads only! Picture this – (read it slowly)…“Its not just you – we all have the most bizarre thoughts and impulses constantly flowing through our heads that might…

Epica 2006 Gold: The Coke Side of Life

Last year, the agency won the Grand Prix at Cannes for their “Honda Grr” Commercial. This year, they have won the 2006 film Epica d’or Award, for their Coca-Cola “Happiness Factory” commercial. Wieden & Kennedy has sort of commanded the advertising through their innovative concepts, and creative animation. Though the diesel engines have been replaced with the Coke bottle this year, the entire advertisement has been conceptualized quite well, and engages the viewer in the…

Happydent “Be the Light” Campaign and Advergames by Perfetti van Melle

Lately, the Television ads of Perfetti’s Happydent have always been below expectations, and have had limited appeal in terms of humor levels – the connect does not happen and recall levels generally are abysmally low. However, this particular campaign, doing the rounds in the online space as “Be the Light” for the Indian markets has definitely outperformed the rest, and definitely scores high in terms of humor and creativity. Initially, most of the situations and…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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