Go-to-market ….with everyone and not just the top performers..

A recent article from Bain, published in Live mint, discusses the evolution of sales strategies and Sales force Management. The article, Bain Brains: How to enable your sales force to deliver more, reiterates the importance of instituting processes in the sales systems, and illustrates how companies have improved productivity by doing that.. “…(companies) are reinventing their go-to- market approaches by using data, analysis and systematic selling tools to increase the productivity of reps across the…