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(Digital) Wheels on the Bus(-iness) Go Round and Round..Round and Round

Almost every youngster I have met looking at the next big thing wants to work in Digital Marketing. Some of them, just by posting few Facebook posts, consider themselves to be the Digital doppelganger of Philip Kotler (or maybe Byron Sharp now!) Digital is largely experimental and it is still not mainstream – every brand believes that Digital is the next big thing – the best way to connect with millennials is to catch them…

The Return of…Marketing Investments (ROMI)

Marketing should have an ROI – or shouldn’t it?An article from the recent publication of Harvard Business Review  (July 25th) by Amy Gallo highlights the right manner of driving the ROI from Marketing Investments. Though the article is largely generic, it does highlight the biggest challenge in calculating ROI from Marketing initiatives – what we should include in ‘returns’! As per Amy,One of the downsides of marketing ROI is that it is easy to only…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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