Book on Gaming Industry: Article on Advergaming…

Almost a year back, my article on Advergaming was published in the Advertising Express (June’06 Cover Story). The same article features in a new book on the Gaming Industry, published by ICFAI Press. The book covers the various aspects of the gaming industry and its emergence as a separate entity. It explores, through a compilation of articles, the external and internal factors towards the development of the industry. The overview on my article goes as……”Emerging…