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Unfinished chapter vs unfinished book

As we build stories of our life, there’s a book being built, chapter by chapter. Each chapter has a theme, a story of its own – sometimes connected to the previous or next chapter, sometimes not. The characters and worldviews might keep changing in every chapter, but the protagonist remains the same – YOU. Some chapters are boring, some emotional – some happy, some hurtful. Some arouse you, some get flipped quickly. The beauty of…

Cranberrified in US – for True Elements

Traveling to the other side of the world is a rarity when you marry yourself into building an unknown dream, or what some people call, “startup”. Till a few months back, getting noticed by research companies as a brand representing a category was a matter of pride (the one that makes you take a deep breath with a smile!). But when we were invited by the Cranberry Marketing Committee (CMC) of United States, to represent…

Weekend Home or Walking out Naked

Every year this time, some strong force of energy pushes me to introspect about my passion for writing – as if part of me is still incomplete and it is high time that I do something beyond brooding to get it moving. Over the past few years, this introspection has entailed virtually one post reinforcing my commitment followed by few ramblings, followed by another resolve, and then few more ramblings, and so on, till the excitement tapers…

Let go – Not Yet!

The fingers are indifferently dancing on the letters…the keyboard is double minded…..the eyes are reviewing dispassionately….as if all of them are staring at me questioning in unison.. Are you sure you are going to press the publish button today? Or is this going to stay like hundreds of those previous attempts that kept sitting in drafts till they became too archaic to publish, eventually succumbing to redundancy? Is this blog going to be another of…

Ready…Get Set…One decade…two decades .. three decades…GO!

Seconds. Minutes. Hours. Days. Months…. I have kept the count, the count of “inactiveness”, but that’s not all what I have done about it. The silence here has been duly compensated for, outside this forum. Change has been partnering with me for quite some time now. Change – of location, from the lazy Delhi to the hyperactive Mumbai, from the insecure bachelor to the responsible family man, from the cushy professional to the struggling entrepreneur…

My Dad – My Soldier!

One has to muster a lot of courage to write about pain. It is easy to express pain through your senses, but not through your hands. Changing the font, expressing it from your heart and then articulating it, does not seem to be an easy task. But I think I need to do it, for this is the thing I want to – as I was told it helps to let out. You never know,…

Ramblings for my own sake…

The previous phase is moving to its closure – the phase that ignored the Ps – the phase that did not have a place for this expression. As a result, even though a conscious effort was made to keep the breathing alive – I knew this was in a semi-conscious state. The phase isn’t yet over, but the closure is visible – not the end of this phase, but definitely the beginning of another. The…

Aaah….Good Morning! Too late to get up?

This blog has been sleeping for long now…pretty long! Maybe the blogger too. Atleast that is what I have been hearing, and getting comments about. On one hand, it is great to find regulars visiting my den, even during its dormant days (months!) but on the other hand, the sleep has been fairly long now…probably a lot of regulars moved to the occasionals club! Anyways, I intend to rejoin the regulars club, and hope to…

100 P-osts..

This is my 100th post on Read between the Ps.For many bloggers, 100 posts is nothing. For others, it might still be nothing… The pic here shows kids celebrating their 100th day of kindergarten school. I indeed have completed 100 days of my kindergarten school. It has been a great learning throughout and I must admit – Working on each of the entries has been quite an experience! Hope to continue reading between the Ps…

Introduction to the blog?

Since it is my first experience, am not sure how much I would be able to put into it, and how much execution would be realistically possible…. But then, Planning does not take these factors into account, does it ? 😉 So, what all do I “plan” to publish here…. In one single word, it would be “Marketing” .. and in 3 words … “All about Marketing“…. All that I read up on Marketing, the…


First post, first entry,… Welcome to the world of bloggers… Is it herd mentality, or a cliched epiphany?Time will tell.For now, want to see how this P comes out of this blog….Another P of Marketing? or a P’s of Ad-wise! Checking the date

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.