Interactive Shopping for Kids: Make a Bear – Take the Bear (India)

Indian consumers are quickly moving out of the “neighborhood kirana-stores” mindset and getting acculturated to organized shopping malls. Be it the product availability, the experience, the ambience or simply, the lure of an air-conditioned hang-out place – consumers no longer want to spend time outside under the sun or shopping in sweaty shops! Talking of shopping malls – malls in India have evolved and are no longer just a shopping destination, but thanks to Martin…