Mobile Marketing: Any pointers in the B2B Space?

Mobile Marketing is no longer an emerging concept. It is a buzz word being talked about with a bit of apprehension but a lot of enthusiasm. Every marketer would want to introduce the concept in his peer group, but from what I have read, it has still not been fitted into the marketing planner of companies. A recent article at Marketing Profs “Marketing Challenge: Is It Time to Move Into Mobile Marketing?” by Meryl K….