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China: World’s Largest Irony-producing nation!

Ask anyone about China, and more often than not, you would get few catch words like “Increasingly Progressive” or “Biggest economy with youth getting more and more westernized” or “Conservative yet fastest growing” .. Walk into the streets of Shanghai and a strange contrast would hit you in your face – “Modernized westernized youth” along with “conservative” elders, progressive culture coupled with core Chinese values, openness but within restricted norms, or westernized business aspirations camouflaged…

FMCG in India – went Rural and now growing there too!

FMCG Industry in India is witnessing a change – a change in the pattern in which it is growing – needless to say, with the changing demographics, the pattern of marketing would also change. As rural penetration increases, the rural markets would command more and more share of the overall FMCG space. Though the urban markets are growing too, the incremental addition in consumers / households is much more in rural space as compared to…

Emerging Media Trends – New World for the NewGen Consumers..

Greg Verdino predicts six trends in media that would dominate the media mix of companies in the near future… Greg recommends an understanding of these trends for all marketers, and believes that these opportunities would determine the manner in which “people consume media”.. These trends include lifeblogging and a much more integrated social network system, with the Gen X getting highly involved with the online space, and sharing perspectives, mobile marketing and moving content advertising/marketing…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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