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“Walking Dead” Customers – Recall or Abort?

Guess the seemingly consistently inconsistent behavior of irregular blogging has been all the more apparent, and it has more or less been a norm for me to start my entry with this comment. Though I have been rationalizing this for some time now, I seem to have run out of reasons now…..traveling, work pressure, partying, net connection….anything else? Nonetheless, I am glad that finally, something goes out at this place once again….and hopefully this one…

Long-term Marketing – Not a Quick Fix..

Found an interesting perspective on what should marketers looking for a long-term marketing career invest in, to ensure that their businesses are sustainable and successful. John Jantsch, author of Duct Tape Marketing, recommends 3 imperatives for Long-term marketing – the 3 essential marketing practices required for producing results – the 3 Cs: Content, Connection and Community. Content – self-growth and increasing self-worth and market credibility. This could be done through blogs, white papers, workshops, articles,…

Procter & Gamble – From Conventional Media to “Targeted Scale”

A recent article in Adage, P&G Primes Its Pinpoint Marketing discusses how the world’s largest consumer goods marketer has plans to re-orient its marketing investments, and wants to move closer to the consumers through Relationship Marketing. In this article, Elva Lewis, Associate Director, P&G North America Corporate Marketing, provided some key insights into the marketing efforts planned by the world’s biggest advertiser next fiscal year. P&G attempts to move from traditional media to direct marketing,…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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