Consumer Education for Brand Engagement: Context without Content?

I have earlier discussed about Engagement marketing and Media Engagement in detail. Another facet of Engagement Marketing is Brand Engagement, which I briefly mentioned earlier. Just to recap, Brand Engagement is the last step of Engagement Marketing (From Media Engagement to Ad Engagement to Engagement Marketing to finally, Brand Engagement). It ensures sustainability and loyalty towards the advertised Brand. This happens when the messages and experiences blend into a combination culminating into a strong association…