The 21st century Indian Consumer..

In the 2nd December Issue of Business Standard, Columnist Madhukar Sabnavis, Board Partner-Discovery and Strategy, O&M India, talks about “Trends in macro consumer behaviour” in India [In case this link does not stay permanent, you can try Agency FAQs] . Apart from the regular pointers on the reorientation of the Indian consumer as compared to pre-liberalization era, Madhukar predicts four macro-behavioral trends emerging, which marketers today can leverage – Multiple Entry points – This is…