Market the facts….rather than state them!

Sometime back I had talked about the signifance of Annual Reports and their emerging role in Branding for companies. A recent article by Rajeshwari Sharma, “Making a Statement” gives an insight into the policy framework and the specifics of Annual Report Designing. Design and Development of these tools has emerged as a separate function for some companies, and with the growing economy, it is imperative to have a tool which articulates this growth as well….