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Marketing India to Indians – Get Free from ‘Freedom Sale’!

Playing the old classic patriotic songs with every flag hoisting, the emerging innovative combination of saffron, white and greens represented in our attire (and not necessarily with a flag), and the varying degrees of pride while looking at the national flag – all this along with celebrating a mid-week national holiday with high laziness quotient! – That is how 15th August passes with most of us every year! (I am excluding the NRIs from this lot,…

Thums Up Macho Man – Too Toofani for Coca Cola

The Cola Wars in 1990s were well known – with both multinationals (Pepsi and Coca Cola) pushing media to grab the largest pie of the market. However, while both Pepsi and Coke leveraged their global playbook, that strategy itself became an impediment to growth.Thums Up’s management was a lot smarter than the competition thought. They waged a clever guerrilla marketing war against Pepsi by carefully studying its global playbook, and pre-empting its moves. As a…

E-tailing: Order Returns lead to Customer Returns lead to Investor Returns!

eCommerce is one industry, where the word ‘returns‘ has various connotations – right from the order to customer and to the investor, as the subject says!  Which is the most important out of these or are these just a mere ’cause’ and ‘effect’ of the same purchase cycle?  At Rs 13,000-crore, India’s e-tailing industry accounts for just 1% of the total retail business. However, it’s the fastest growing segment of e-commerce (non-travel) growing at 59%…

Incredible India!

Sometimes, words are too less to describe a campaign – but this campaign should inspire a lot of Indians as well to travel and explore the country… Inspired me for sure – have to just connect the clippings with the locations! 🙂Incredible India!

The evolving cartoon – From Silent Spectator to Energetic Athlete! (India)

Cartoons and caricatures have long been one of the best modes of expression – to voice out the sentiment of the public, to express implicit reactions, and to use satire to get your point of view across. One strip that has done this wonderfully for generations (since 1961) has been RK Laxman’s most famous Common Man’s strip “You said it” – There was a time when we used to look forward to the daily strip…

FMCG in India – went Rural and now growing there too!

FMCG Industry in India is witnessing a change – a change in the pattern in which it is growing – needless to say, with the changing demographics, the pattern of marketing would also change. As rural penetration increases, the rural markets would command more and more share of the overall FMCG space. Though the urban markets are growing too, the incremental addition in consumers / households is much more in rural space as compared to…

Market the facts….rather than state them!

Sometime back I had talked about the signifance of Annual Reports and their emerging role in Branding for companies. A recent article by Rajeshwari Sharma, “Making a Statement” gives an insight into the policy framework and the specifics of Annual Report Designing. Design and Development of these tools has emerged as a separate function for some companies, and with the growing economy, it is imperative to have a tool which articulates this growth as well….

Social marketing for Gen Y: Aids awareness at “Condom Bar”

Talk about India in today’s global economy, and almost every conversation would begin with “India is doing well”….well, it is definitely booming, and with an economy growing at more than 9.2%, it isn’t much of a surprise to hear this…in a number of sectors, India is ahead of other countries. However, there are certain other areas as well where India is ahead of other nations, but this lead is not something to really boast about…

Happydent “Be the Light” Campaign and Advergames by Perfetti van Melle

Lately, the Television ads of Perfetti’s Happydent have always been below expectations, and have had limited appeal in terms of humor levels – the connect does not happen and recall levels generally are abysmally low. However, this particular campaign, doing the rounds in the online space as “Be the Light” for the Indian markets has definitely outperformed the rest, and definitely scores high in terms of humor and creativity. Initially, most of the situations and…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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