Marketing India to Indians – Get Free from ‘Freedom Sale’!

Playing the old classic patriotic songs with every flag hoisting, the emerging innovative combination of saffron, white and greens represented in our attire (and not necessarily with a flag), and the varying degrees of pride while looking at the national flag – all this along with celebrating a mid-week national holiday with high laziness quotient! – That is how 15th August passes with most of us every year! (I am excluding the NRIs from this lot,…