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Time-management technique for Workaholics: Podcasts and Vodcasts

The latest edition of Harvard Business Review (June 2007) has a small note on how employees can leverage technology to learn and revisit their company details and how companies, in turn, can leverage the same technology for internal branding. The article, Employees get an Earful, by Anders Gronstedt, talks about how employees, particularly salesmen, can either listen to podcasts or watch vodcasts (video podcasts) to get latest updates on their company, just before their meetings…

Viral Marketing is passé ….its time for Big-Seed Marketing!

First, the 4Ps were proved ineffective, and the 4As emerged. Then, ATL activities were replaced with BTL focused media houses. Brand elements changed and Experiential Marketing was the new way to market; Sensory branding became far more significant than before. Then, AIDA was proved ineffective and Engagement Marketing Emerged….now it is the turn of Viral Marketing….and Big Seed Marketing has emerged. Are the New world marketers reinventing the wheel, or is time to change the…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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