MarketingProfs Articles : Don’t Let This One Get Away!

An interesting way to keep your price-conscious consumers stuck to you – Employing a pricing tactic like this one, which creates a unique sense of urgency, may encourage wary consumers to buy more immediately. The concept, called “steadily decreasing discounting” or SDD, by researchaers, entails discounting in a manner to keep the consumers attracted to the offerings. Either keep on reducing prices, adding promotions to your offerings, to keep the consumers engaged (leveraging the transactional…