Site Loader

The day of Depression and Desperation – via Baba Valentine

It is that day of the year when you can only see one color – the color that symbolizes aggression as well as good luck at the same time! Not sure which one works for today, but given the sentiment, you would most likely be switching between being skeptical, judgemental, depressed and (supposedly, like me) indifferent! This is a day when all your stereotypes come out and collaborate with your insecurities! A day – when…

(Digital) Wheels on the Bus(-iness) Go Round and Round..Round and Round

Almost every youngster I have met looking at the next big thing wants to work in Digital Marketing. Some of them, just by posting few Facebook posts, consider themselves to be the Digital doppelganger of Philip Kotler (or maybe Byron Sharp now!) Digital is largely experimental and it is still not mainstream – every brand believes that Digital is the next big thing – the best way to connect with millennials is to catch them…

Artificial Intelligence in Retail – A Swayamvar for Brands?

According to a new report by Accenture Strategy, Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation,  Investments in new, digitally-driven business models will give consumers greater choice around how they purchase goods and services and enable companies to deliver profitable, differentiated experiences.  Part of this Digital transformation entails brands hovering around the key influencers that are rapidly emerging out of new technologies. Very soon…


Perspectives of a Passionate Marketer

Stay uP-dated

 

Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
hide

Archives

Categories