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Banner Ads – Can’t Stop Clickin’em..

Another 45-day hiatus… No reasons and no explanations. Priorities entailed a different orientation. Period. However, passion overwrites priorities once again, and here I am, working on another aspect of Marketing… Before I talk on something on Marketing per se, just noticed this wonderful set of Banners, at one of my favorite Banner-ads’ site – Banner Blog – Excellent compilation of Banner Ads across the globe – a must see for anyone who can appreciate creativity……

The Advertiser and the Consumer – Breaking up!

How would you describe the relationship between Advertiser and the Consumer? A romantic couple flirting with each other or an irritated couple not getting along at all, ready to separate.. A recent campaign on this “Break up” personifies this very relationship, and wonderfully articulates the differences cropping between them. Have a look .. So, what exactly is the issue? – Agencies don’t realize that there is a problem and consumers don’t think that there is…

Error 404! Cannot find!

If you want to connect to your consumer, you need to talk to them in their language, using the tools they use, the forums they visit and communicate your differentiating point where it hits the most to them – in their own conditioned environment. Thanks to Martina (Rocco Stallvord, actually), I could identify yet another conditioned view that we come across more than a few times daily – Error 404 – Cannot find server! Basically,…

Geo TV (Pakistan): Innocence under fire!

Found this creative at Brand Synario – a Pakistan-based advertising website. I have rarely come across ads produced in that region, and this one gives a fine sample of the level of creativity presented there. A nice piece for Geo TV, “Innocence under fire!” or “Jeeyo or jeene do” campaign that summarizes the kind of news being produced in the region these days. Through this campaign, it attempts to send out a social message to…


I spoke about Advertisers and the level of creativity they demonstrated. Well, maybe, one cannot generalize this for the industry per se, since there are some works that get redundant and duplicated with time. On one hand you have the campaign of Sherwin Williams, and on the other you have a similar, but “Indianized” version of the campaign for Nerolac – the young couple is replaced with an old man…abiding by the “moral” code that…

An advertiser’s mind….

How does a human mind work when it looks at emotions? A normal human brain would, most likely, interpret the emotions based on previous information, and relate to causal conditions for the emotions – and sympathize with them. In some cases, we can empathize with those emotions as well….. For instance, this photograph might look like a baby crying and tired, or the pic below might seem to be two cute twins posing for a…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.