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The mathematics of Indulgence

Most men would have cribbed about the shopping obsession of the women in their lives (not just wives!).Men, who study consumers, (and not just their women) would describe this as ‘retail therapy’ – how you shop when you are stressed. Women shop when they are stressed. A student of CAT preparation would apply deductive reasoning or syllogisms on these statements and conclude that Women are mostly stressed! (Wonder why is this not mentioned in any nuptial…

MarketingProfs Articles : Don’t Let This One Get Away!

An interesting way to keep your price-conscious consumers stuck to you – Employing a pricing tactic like this one, which creates a unique sense of urgency, may encourage wary consumers to buy more immediately. The concept, called “steadily decreasing discounting” or SDD, by researchaers, entails discounting in a manner to keep the consumers attracted to the offerings. Either keep on reducing prices, adding promotions to your offerings, to keep the consumers engaged (leveraging the transactional…

Happy Birthday Charles Darwin!

Today is the 200th birthday of Charles Darwin – hit upon the event through the Google icon only! But while chain-browsing the links on the greatest face of science, something interesting caught my attention…..the concept of natural selection in the theory of evolution, as explained by Darwin himself, in his Origin of Species Darwin, during his studies, wanted to determine the ‘specific mechanism’ that permitted animals and plants to change over time. Eventually he realized…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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