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Marketing India to Indians – Get Free from ‘Freedom Sale’!

Playing the old classic patriotic songs with every flag hoisting, the emerging innovative combination of saffron, white and greens represented in our attire (and not necessarily with a flag), and the varying degrees of pride while looking at the national flag – all this along with celebrating a mid-week national holiday with high laziness quotient! – That is how 15th August passes with most of us every year! (I am excluding the NRIs from this lot,…

iChef Meal Kits Ads – Food for thought?

Spending money on a full-page print ad is definitely noticeable. You spend a lot of money and time to invest behind the creatives, the messaging and the back-end preparation. It would then be quite heart-breaking for a marketer when readers would ignore or not get your message and flip over! Worst, it is noticed more by marketing students (like me) who would rather intellectualize than buy! When such a step is taken by one of…

Artificial Intelligence in Retail – A Swayamvar for Brands?

According to a new report by Accenture Strategy, Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation,  Investments in new, digitally-driven business models will give consumers greater choice around how they purchase goods and services and enable companies to deliver profitable, differentiated experiences.  Part of this Digital transformation entails brands hovering around the key influencers that are rapidly emerging out of new technologies. Very soon…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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