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Fashion Tastes of the Digital Generation – Has Tommy Hilfigered it out?

In the three decades since Tommy Hilfiger founded his eponymous label, the fashion landscape has changed beyond recognition. In the 1990s, Tommy Hilfiger was one of the most dominant fashion brands on the market. It was the height of cool among young urban consumers, with stars including Kate Moss, Snoop Dogg and the members of Destiny’s Child buying into its preppy style of American sportswear. It tapped into pop culture in a way other brands…

Consumer Education for Brand Engagement: Context without Content?

I have earlier discussed about Engagement marketing and Media Engagement in detail. Another facet of Engagement Marketing is Brand Engagement, which I briefly mentioned earlier. Just to recap, Brand Engagement is the last step of Engagement Marketing (From Media Engagement to Ad Engagement to Engagement Marketing to finally, Brand Engagement). It ensures sustainability and loyalty towards the advertised Brand. This happens when the messages and experiences blend into a combination culminating into a strong association…

Market the facts….rather than state them!

Sometime back I had talked about the signifance of Annual Reports and their emerging role in Branding for companies. A recent article by Rajeshwari Sharma, “Making a Statement” gives an insight into the policy framework and the specifics of Annual Report Designing. Design and Development of these tools has emerged as a separate function for some companies, and with the growing economy, it is imperative to have a tool which articulates this growth as well….

Annual Reports – now of interest to Marketers too…

Till some time back, Annual Reports were nothing more than a consolidated financial report intrinsic to a firm’s business, with little concern given to the presentation or the style. Maybe, Annual Reports were more of a prerogative of the number crunchers and were of little interest to the “Kotlers” of those firms… However, the perception seems to have changed now, with more effort given not only to “what the annual reports present” but also to…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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