Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art – is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us…some call it marketing as well!
Have you ever met or chatted with someone with Down Syndrome? Some of you might have heard about it in the “Quadruple test” during pregnancy or (hopefully) noticed a ‘different’ child in your society or market. How did you feel for her? Have you met any parent who was just blessed with a child with Down Syndrome? What was your reaction? Even if you haven’t, imagine a situation like this. What would you do the…
“What’s in a name? That which we call a roseBy any other name would smell as sweet.” These famous lines by Juliet for Romeo, who could not marry her because he was a “Montague” – the name of the rival family. Romeo, out of his passion for Juliet, rejects his family name and vows, as Juliet asks, to “deny (his) father” and instead be “new baptized” as Juliet’s lover. If Juliet would read this note,…
According to popular language, an Indian Head Massage, as its called, helps release stress accumulating in the tissues, muscles and joints of the head, neck and shoulders. It is best done using Coconut Oil. What is the first brand that comes to mind for Coconut Oil? Did you just imagine a blue bottle? Now, What if you demand love through a head massage? And I am not alluding to the south-east asian nation which has…
Since the time P&G focused on moms, the creative+Emotional quotient has been inspiring, to say the least. The previous campaigns (covered in 2010 and 2011) have been rated one of the most viewed campaigns. Winter Olympics are coming – and they sure promise to be exciting. And if the mere thought of the competition and challenges does not get you excited, then here is something that will surely get your adrenaline levels running, atleast in your…
Holly would always come up with something that inspires you – that triggers that naughty bug that is sitting inside you wanting to jump out and explore that whole new world – this time, it is the world of moms – full of only moms and to-be-moms – young moms, new moms, happy moms and tired moms! This time she gives a direction to work upon, to make commercials women love – an old, light…
While I spend my time in getting something interesting on Christ, I found this interesting ambient from Coca-Cola’s Shelf. Had earlier talked about Coke’s “Happiness Factory” campaign almost 3 years back– the best part is it is still one of most talked about global campaigns in the advertising world! The new ambient “Happiness Machine” clearly calls out Coca-Cola as a source of happiness – its just that is the vending machine now which vends out…
A great outdoor for Colgate on ensuring High Brand Recall and effectively communicating the benefits. Created by Y&R Bangkok for Colgate-Palmolive, the creative reads – Colgate normally gives out small product samples at annual events like “Oral Health month” to remind target consumers, especially kids to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected…
In some countries McDonalds is considered to be the scapegoat for few xenophobic morons. But in the saner part of the world, Mcdonalds has become synonymous with the entire Fast-food Category. And what else can one say for a group which boasts of “30,000 restaurants in more than 119 countries, serving around 50 million people everyday” . In India, Mcdonalds started their operations in 1996. It was also the first restaurant in the world not…
Nice Problem – on Marketing Profs This one was interesting, not because of the problem that was on offer, but because the final outcome was incidentally the basis of my assumptions and opinion. The Questioner wanted to find out the techniques in which he could market an Engineering Institute, specialized in CAD/CAM, with the target segment as the students as well as the Working Managers, who wanted an insight into the subject. My take on…
Having spoken about the creator – the Ad Agency, and the Ramayana behind it, time to talk about the creativity – the Strategy behing the campaign! Time again, Amul has been cleped as a “Social Observer”, with the Friday-to-Friday star coming out with a verdict on the most talked about topic in the country, and of course, what it means to her in her own “priceless” world! (that’s where Amul is derived from – Amulya=priceless…
A brand that has been discussed time and again, and has been talked about by more than 3 generations. A company that relies only on a single theme behind its advertisements, for 39 Years continuously? A Theme that has one of the highest brand recalls ever? An effort that has been internationally appreciated for its consistency, wits and innovation… A brand .. the utterly butterly delicious… which, in true sense, is an Adman’s creation! It…
As the Virgin Group founder Richard Branson once famously said: “The safest way to become a millionaire is to start as a billionaire and invest in the airline industry.” In the previous post , I discussed what exactly is the business strategy of Air Deccan. One of them is to keep the costs low, and in turn, passing the savings to the customer. The biggest P of Marketing, Price, is in fact, the biggest driver…
Talk of Air Deccan to Rajeev Pratap Rudy and Venkaiah Naidu, and they would get terrorized recollecting Sep 26’03 Talk of Air Deccan to Capt Gorur Ramaswamy Gopinath, and he is full of enthusiasm and determination; Talk of Air Deccan to Vijay Mallya or Mr. Thulasidas, and he would scoff at the idea of Air Deccan reaching the top 3 in a couple of years; But then …talk to a common man, and you would…
Effective Mar 28, ’05 – Zee Network has had a makeover.. at least their logo has, if not the content. The letter ‘Z’ breaks out of the frame and is in the shape of a diamond. Zee Network has been through with this before, the makeover stuff. Mentions Brand Reporter – In August 2001, Zee TV had a new look, and in 2004, Zee Cinema’s logo was also changed. The re-branding initiative was taken for…
Nopes, it is not a rigid male-chauvinistic I-care-balls-about-the-world kind of attitude reflection, but the latest global big-budget campaign launched by Reebok, alias Rbk, to communicate the attitude the brand reflects, and subsequently endorsed by the featured celebrities – that of an Assertive and confident individual, and their real life behind the cameras. Launched on 7th Feb’05 , the biggest campaign to be launched by Reebok, it signifies authenticity and individuality. Says the Chief Marketing Officer…
A nice article came in March on branding at brandchannel.com. It emphasizes on the significance and relevance of branding in the market. “Branding is about making your product or service known to as many potential customers as possible, consistently, with the most effective use of your time and money. Branding is about repeat business. Branding is about effortless referrals. “ A set of questions need to be asked, to introspect your brand strength and worthiness,…
Long time since I posted something. Had planned to update the blog after completing INS 23, but somehow, couldn’t fish out time to post. Or maybe, the paucity of resources could also be one of the major reasons ;-). Net blocked on my terminal… so no more R&D at speedy leisure ! :-/ Anyway, plan to cover a few important areas I had thought of. To start with, a little update on… the Big wee…
A nice offbeat article on offbeat marketing, of an offbeat product in International Herald Tribune – World Music. Putamayo World Music.. ever heard the name? Well, I didnt…. and what a better name to learn from, than another P .. ;-D The co-founder, Dan Storper, goes around different parts of the world, distributing free CDs, which are a compilation of world music, clubbed with new and innovative features, and specific album covers, to ensure brand-recall….
Just read about a new Ad by Dabur in Pakistan. The kind of Advertising that is allowed in Pakistan is different from that done in India. The Media there is controlled by the govt., and there are certain laws which one needs to abide. For example, two interesting ones that I came across are: – All the ads must include Pakistani Models only, and no one outside Pakistan – Indian movies cannot be aired in…
Rasna – Ahmedabad-based firm, with Rs. 275 Cr Sales. It is in talks with Global retailers for visibility. This is in line with plans of Hard rock café and Starbucks to enter the Indian market. I don’t understand, why should that create insecurity for the soft drink concentrate maker? It is a completely different segment that it addresses, just that the target consumers would be the same essentially. So, if there is segment called as…
Perspectives of a Passionate Marketer
