Posts in Brand Stories

Looking at the ‘Up’ side of those with ‘Down’ Syndrome

Puru Gupta -
09:21
Have you ever met or chatted with someone with Down Syndrome? Some of you might have […]
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What’s in a Name – The Beer that’s no longer Cheers-Ful!

Puru Gupta -
23:59
“What’s in a name? That which we call a roseBy any other name would smell as […]
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Parachute – Thoda Love Jatao, Tel Lagao

Puru Gupta -
17:44
According to popular language, an Indian Head Massage, as its called, helps release stress accumulating in […]
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Mom and Olympics – 2014

Puru Gupta -
02:23
Since the time P&G focused on moms, the creative+Emotional quotient has been inspiring, to say the least. […]
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P&G – Proud Sponsor of Moms (Olympics)

Puru Gupta -
19:14
Holly would always come up with something that inspires you – that triggers that naughty bug […]
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Coca-Cola Happiness Machine – Vending out Happiness

Puru Gupta -
16:53
While I spend my time in getting something interesting on Christ, I found this interesting ambient […]
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Colgate – Don’t Forget (Thailand)

Puru Gupta -
02:09
A great outdoor for Colgate on ensuring High Brand Recall and effectively communicating the benefits. Created […]
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New celebrity …Ronald McDonald!

Puru Gupta -
13:00
In some countries McDonalds is considered to be the scapegoat for few xenophobic morons. But in […]
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[MP] Mechanical Educational Institute – Pune, India

Puru Gupta -
20:11
Nice Problem – on Marketing Profs This one was interesting, not because of the problem that […]
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“Topical” Iceberg…

Puru Gupta -
10:17
Having spoken about the creator – the Ad Agency, and the Ramayana behind it, time to […]
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Amul moPPet ..driven for years…and years

Puru Gupta -
09:35
A brand that has been discussed time and again, and has been talked about by more […]
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Costing (of the) Couch …

Puru Gupta -
20:05
As the Virgin Group founder Richard Branson once famously said: “The safest way to become a […]
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Simply Fly?

Puru Gupta -
19:46
Talk of Air Deccan to Rajeev Pratap Rudy and Venkaiah Naidu, and they would get terrorized […]
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Zee Network ..Neat work ?

Puru Gupta -
09:21
Effective Mar 28, ’05 – Zee Network has had a makeover.. at least their logo has, […]
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I am what I am !

Puru Gupta -
20:42
Nopes, it is not a rigid male-chauvinistic I-care-balls-about-the-world kind of attitude reflection, but the latest global […]
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Brand-age!

Puru Gupta -
20:25
A nice article came in March on branding at brandchannel.com. It emphasizes on the significance and […]
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Happy Wal-Marther’s day….

Puru Gupta -
20:18
Long time since I posted something. Had planned to update the blog after completing INS 23, […]
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Offbeat Marketing ..from another P

Puru Gupta -
14:03
A nice offbeat article on offbeat marketing, of an offbeat product in International Herald Tribune – […]
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Token of India-Pakistan Ps process… Dabur gets the cake!

Puru Gupta -
14:40
Just read about a new Ad by Dabur in Pakistan. The kind of Advertising that is […]
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P-yo Rasna!

Puru Gupta -
13:40
Rasna – Ahmedabad-based firm, with Rs. 275 Cr Sales. It is in talks with Global retailers […]
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