Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art – is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us…some call it marketing as well!
This Christmas, St Mattews Church (Auckland, New Zealand) decided to celebrate in a different way – it put up a controversial billboard on Joseph and Mary, challenging Christians the very foundation of their religion!Result – Thousands of criticisms, hundreds of praises, and tones of vague logic. But most importantly, global publicity of the campaign, engaging half of the “clicker universe”! The advert was designed by M&C Saatchi, Auckland, with the brief that it had to…
Whenever a new medium emerges, marketers run behind it, exploiting it till the time it is coined as “common media” or till the time their infatuation with that medium is over. Look around, and you would say the same thing for newspapers, magazines, and now Billboards as well. Initially, they were billboards – just plain simple billboards. An advertiser just wanted to stand next to the road. Not speak anything, but simply stand. If someone…
Boredstop had a nice billboard published sometime back. A strong way to communicate the “risks” involved in your life…..for Nationwide Insurance. Located in the north side of the Atlas Building in downtown Columbus Ohio, this billboard seems to be doing more rounds online than it would have attracted offline. Great execution – Just that one needs to see all the 3 billboards at the same time, and of course, in the right sequence! Incidentally, a…
Perspectives of a Passionate Marketer
