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In the Shame of God!

This Christmas, St Mattews Church (Auckland, New Zealand) decided to celebrate in a different way – it put up a controversial billboard on Joseph and Mary, challenging Christians the very foundation of their religion!Result – Thousands of criticisms, hundreds of praises, and tones of vague logic. But most importantly, global publicity of the campaign, engaging half of the “clicker universe”! The advert was designed by M&C Saatchi, Auckland, with the brief that it had to…

Outdoor Advertising – Nothing left to Imagination!

Whenever a new medium emerges, marketers run behind it, exploiting it till the time it is coined as “common media” or till the time their infatuation with that medium is over. Look around, and you would say the same thing for newspapers, magazines, and now Billboards as well. Initially, they were billboards – just plain simple billboards. An advertiser just wanted to stand next to the road. Not speak anything, but simply stand. If someone…

Did you check your parking area?

Boredstop had a nice billboard published sometime back. A strong way to communicate the “risks” involved in your life…..for Nationwide Insurance. Located in the north side of the Atlas Building in downtown Columbus Ohio, this billboard seems to be doing more rounds online than it would have attracted offline. Great execution – Just that one needs to see all the 3 billboards at the same time, and of course, in the right sequence! Incidentally, a…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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