An interesting and critical link to understand the challenges faced by Organized retailers in India, and how it is critical to balance debt, equity and internal accruals! read more | digg story

A question was asked a few days back on the Credit Card Industry in India, and how to market that in the Indian Markets. Based on the limited experience in the Credit Card Industry, following were some of the inputs I had to offer: My Response To study the Credit Card Industry in India, from my experience and perspective, you would need to tap the following resources and ideas: (a) There have been quite a…

Last part in this series. After bottlenecks in the Airline Industry, we have a different kind of bottlenecks in the Juice Industry. Following data is taken from different sources: Of course, the biggest P is omnipresent. No one likes to part with it too easily 😉 Price: Pricing is one of the major worries. Says Executive Director (New Business) at Pepsi Foods, Subroto Chattopadhyay, “Price is a barrier to this category because when you give…

Having spoken about the Industry and it’s Avant Garde, there are others also, who are expanding the pie, and demarking particular dimensions from it Leh Berry Compact International promoter D. K. Mittal was to meet the Director of the Defence Research and Development Organisation (DRDO) one fine morning in Ladakh in connection with a tender for setting up some shelters for army personnel. During the meeting, the Director offered Mittal a drink made of an…

This one took a little longer to compile, than I anticipated. An Overview of the players in another exciting market – The Packaged fruit juice market in India Let me start with the specifics: Total Size: 182 Million Liters Juice Market, 19mn packaged. Annual Growth Rate: 40-50% Major Players: Dabur, Pepsi, Leh Berry, Mother Dairy Driving Forces: product innovation, expanding market and increased consumer preference for healthy foods Current Market: Rs 110-crore Future Projections: Expected…

Yes, the 5th A of Airlines Till now, I spoke about the Marketing Strategies and the cost-control measures adopted . But, all is not goodie goodie about this industry. There are certain soft points, weaknesses, and loopholes, that have not been addressed, or are a side-effect of the cost-control measures. Air Deccan, which is part of helicopter charter specialists Deccan Aviation, started it’s operations in 2003, with an initial effort to connect the non-metros over…

Plan to write a paper on the Low-cost airlines, provided I get a good mentor soon. The more I read about it, the more it interests me. Intend to cover the specifics of various airlines, the highs and lows, and the “Yes” and “No”s of this diverse Industry. Am not aware of the financials involved, so would need guidance on that too. As of now, this is what the Contents Table of the paper would…

As anticipated, when there is so much activity going on in the biggest retail market in the world, how can the champion stay behind? As soon as the proposal of opening FDI in Retail has taken weight, the president of Wal-mart is planning on an Indian visit soon. A few days back, Wal-mart had spoken to the major FMCG firms sourcing to the retailers in India. Speaking of the Indian Retail industry, a latest whitepaper…

FMCG companies and the retailers are meeting again – “to cut the costs”. Same old clichéd statement and efforts. I think the entire industry knows that SCM is the bottleneck, and if the economy has to grow, the processes have to be streamlined. And when we say streamlined, it means one cannot proceed with thousands and thousands of “mom-and-Pop” stores, and the “Parchoonis”. First an effort has to be made at the back-end, like the…

Ad-check on the current ads catering to the soft-drink market, specific to carbonated drinks segment. Just for the accounts, Total Soft Drinks market – Rs. 5000 Crore. Out of this market, Lime-lemon category constitutes almost 30 per cent. Pepsi launched “khoofiya” campaign with Saif, followed by Coca-cola‘s Thanda Aish-cash offer..This triggered the oye-bubbly mega campaign by Pepsi, the multi-mega starrer “Oye Bubbly” Campaign. Could Coke stay behind? Enter – the trumph card for Coke –…

Wal-Mart gets a feel of India from MNC Partners For the first time, the $288-billion company called on over 10 MNCs in the country – Coca-Cola, Pepsi, Frito Lays, P&G, Cadbury, Henkel, Nestle and others – to study the consumer behavior in the Indian markets. To know more about the buying habits of the Indian Consumer, the SCM in the markets and the margins. Main 3 RoI for Retailers are – Conversion Ratio, Footfalls and…

Went to Subka Bazaar today, jotted down the soap collection offered by them. They have 21 brands in all: Mentioning the marketers also. Of course, the leader takes the chair…. Hindustan Lever Network (10) Breeze Lux Liril Dove Hamam Lifebouy (Care, Fresh, Strong) Pears Ayush Fair and Lovely Rexona Moti Others No Marks – Ozone Ayurvedics Palmolive – Colgate-Palmolive Savlon – Johnson & Johnson Jeeva – Jyothi Laborataries Santoor – Wipro Ltd. Dettol – Reckitt…