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Tomato Juice in Margarita? Using B2C learnings in B2B space

Jason, from Centric, a media agency, had given an interesting perspective on the essentials of B2B branding, and certain misconceptions that marketers have, with regards to the techniques that qualify as B2B. In his post,The Key Failure of B2B Branding, Jason believes that most of the marketers consider B2B as a microcosm of B2C branding, and attempt to incorporate B2C marketing components in the B2B space, too. His innuendoes on how consumer marketers, specifically, Procter…

Long-term Marketing – Not a Quick Fix..

Found an interesting perspective on what should marketers looking for a long-term marketing career invest in, to ensure that their businesses are sustainable and successful. John Jantsch, author of Duct Tape Marketing, recommends 3 imperatives for Long-term marketing – the 3 essential marketing practices required for producing results – the 3 Cs: Content, Connection and Community. Content – self-growth and increasing self-worth and market credibility. This could be done through blogs, white papers, workshops, articles,…

Mobile Marketing: Any pointers in the B2B Space?

Mobile Marketing is no longer an emerging concept. It is a buzz word being talked about with a bit of apprehension but a lot of enthusiasm. Every marketer would want to introduce the concept in his peer group, but from what I have read, it has still not been fitted into the marketing planner of companies. A recent article at Marketing Profs “Marketing Challenge: Is It Time to Move Into Mobile Marketing?” by Meryl K….

PI Worldwide – Are Head counts and High Potential Enough?

Found a nice piece of ad in the latest edition of Harvard Business Review. Following the lead, these 2 ads are featured as posters at the website of PI Worldwide. A nice analogy to present and market the need of a behavioral Assessment tool – tools that are required to improve performance and productivity of human assets. Human resources cannot be taken as commodities, and there is a concerted subjective assessment required to make the…

DC Mills – Taking Coir Across the World..

Most of the times, advertisements in the B2C or C2C space are discussed and stressed upon in the marketing circles. This time, however, I found a piece, which is supposedly* in the B2B space – Dennis Coir Mills. This simple ad highlights the source, as well as the target markets in this print piece. As mentioned at Adland, Coir is made from coconuts and is used in the making of floor mats and doormats, brushes,…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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