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Epica 2006 Gold: The Coke Side of Life

Last year, the agency won the Grand Prix at Cannes for their “Honda Grr” Commercial. This year, they have won the 2006 film Epica d’or Award, for their Coca-Cola “Happiness Factory” commercial. Wieden & Kennedy has sort of commanded the advertising through their innovative concepts, and creative animation. Though the diesel engines have been replaced with the Coke bottle this year, the entire advertisement has been conceptualized quite well, and engages the viewer in the…

The Economist: A mind expanding substance?

I had earlier posted a collated list of the Economist Ads that appeared around 18 months back. To add to that, found this interesting ambient piece (below) sometime back. Another Ad (right) won the Epica Silver last year in the print category. Wonderful concepts….takes a bit of thinking to understand, though 🙂[via Ads of the World and Epica Awards]


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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