Epica 2006 Gold: The Coke Side of Life
Last year, the agency won the Grand Prix at Cannes for their “Honda Grr” Commercial. This year, they have won the 2006 film Epica d’or Award, for their Coca-Cola “Happiness Factory” commercial. Wieden & Kennedy has sort of commanded the advertising through their innovative concepts, and creative animation. Though the diesel engines have been replaced with the Coke bottle this year, the entire advertisement has been conceptualized quite well, and engages the viewer in the…
