Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art – is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us…some call it marketing as well!
This Christmas, St Mattews Church (Auckland, New Zealand) decided to celebrate in a different way – it put up a controversial billboard on Joseph and Mary, challenging Christians the very foundation of their religion!Result – Thousands of criticisms, hundreds of praises, and tones of vague logic. But most importantly, global publicity of the campaign, engaging half of the “clicker universe”! The advert was designed by M&C Saatchi, Auckland, with the brief that it had to…
Found these nice creative pieces at Ads of the world, for another offering from Wrigley’s – “Hubba Bubba” The tagline reads “For Blowers, Hubba Bubba”Made by Wrigley Jr. Company in 1979 in the US, Hubba Bubba has been positioned primarily as a bubble blowing gum. Since the gum was less sticky, these bubbles were easier to peel from the skin after they burst…a scientific explanation to the pranks intended indirectly hinted at.. As is evident,…
Perspectives of a Passionate Marketer
