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Procter & Gamble – From Conventional Media to “Targeted Scale”

A recent article in Adage, P&G Primes Its Pinpoint Marketing discusses how the world’s largest consumer goods marketer has plans to re-orient its marketing investments, and wants to move closer to the consumers through Relationship Marketing. In this article, Elva Lewis, Associate Director, P&G North America Corporate Marketing, provided some key insights into the marketing efforts planned by the world’s biggest advertiser next fiscal year. P&G attempts to move from traditional media to direct marketing,…

Market the facts….rather than state them!

Sometime back I had talked about the signifance of Annual Reports and their emerging role in Branding for companies. A recent article by Rajeshwari Sharma, “Making a Statement” gives an insight into the policy framework and the specifics of Annual Report Designing. Design and Development of these tools has emerged as a separate function for some companies, and with the growing economy, it is imperative to have a tool which articulates this growth as well….

Annual Reports – now of interest to Marketers too…

Till some time back, Annual Reports were nothing more than a consolidated financial report intrinsic to a firm’s business, with little concern given to the presentation or the style. Maybe, Annual Reports were more of a prerogative of the number crunchers and were of little interest to the “Kotlers” of those firms… However, the perception seems to have changed now, with more effort given not only to “what the annual reports present” but also to…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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