The Hungry Child, The Thirsty Child – Do we really care?

I have earlier talked about the problems of deprived children and the solutions that the marketing world has offered – how NGOs/ ad agencies have been brilliantly communicating their problems, adapting innovative ways and tools to connect to the social world. Be it about providing shelter to homeless children or pushing them out of begging, or fighting against Child Labor, campaigns have always managed to get a lot of attention, and possibly encouraged a lot…