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All women need to strip off….

..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered – Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite…

Parachute – Thoda Love Jatao, Tel Lagao

According to popular language, an Indian Head Massage, as its called, helps release stress accumulating in the tissues, muscles and joints of the head, neck and shoulders. It is best done using Coconut Oil. What is the first brand that comes to mind for Coconut Oil? Did you just imagine a blue bottle? Now, What if you demand love through a head massage? And I am not alluding to the south-east asian nation which has…

Below the ‘belt’ Advertising!

Legs are not an uncommon ‘prop’ to be used in advertising. Be it for epilators, skin creams, sports shoes and of course, erotic products.  Case in point is the series from Morphy Richards. Interesting Campaign by Morphy Richards on “Legs so beautiful” The campaign says, “Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful…

Creative Advertisements of Cars – For those who are first, and those who aren’t!

You can always learn creativity from Car Ads – they have something new to offer everytime one of the big companies (or their agencies) come up with their adverts. Sometime back, an Ad from Honda won them the Grand Prix at Cannes. Since then, Honda Ads are always popular among Creative enthusiasts. Last year, even Fiat “eco Drive” won them a grand prix at that Cannes Lions. So here are 2 more I could manage…

Coca-Cola Happiness Machine – Vending out Happiness

While I spend my time in getting something interesting on Christ, I found this interesting ambient from Coca-Cola’s Shelf. Had earlier talked about Coke’s “Happiness Factory” campaign almost 3 years back– the best part is it is still one of most talked about global campaigns in the advertising world! The new ambient “Happiness Machine” clearly calls out Coca-Cola as a source of happiness – its just that is the vending machine now which vends out…

Colgate – Don’t Forget (Thailand)

A great outdoor for Colgate on ensuring High Brand Recall and effectively communicating the benefits. Created by Y&R Bangkok for Colgate-Palmolive, the creative reads – Colgate normally gives out small product samples at annual events like “Oral Health month” to remind target consumers, especially kids to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected…

Durex – Animals having a “Ballooning” pleasure..

Bumped into another nice creative on Durex (had earlier posted an out of the box piece and another creative ambient. Whatever the brand signifies, I really appreciate the out-of-the-box ideas the agency (Fitzgerald + Co, from Atlanta) comes up with. From a creator’s perspective, it seems like someone built upon his “pervert” cells while playing with the product in the office…can visualize someone playing with these pieces, and doing different interesting things with it to…

An Ad of Ad (agencies) – Did the Fox Pass?

I am not an ardent follower of advertising agencies – I simply admire their creativity, and respect the marked improvement agencies have made in the quality of their work. However, rarely have I seen agencies applying their own creativity on themselves. So when I noticed this piece from Rediffusion, Mumbai, I could not stop talking about it. The ad is for the promotion of the yearly Brand Equity Agency Reckoner, published by Economic Times to…

China: World’s Largest Irony-producing nation!

Ask anyone about China, and more often than not, you would get few catch words like “Increasingly Progressive” or “Biggest economy with youth getting more and more westernized” or “Conservative yet fastest growing” .. Walk into the streets of Shanghai and a strange contrast would hit you in your face – “Modernized westernized youth” along with “conservative” elders, progressive culture coupled with core Chinese values, openness but within restricted norms, or westernized business aspirations camouflaged…

The Art of Creativity – Applied in Advertising (Brazil)

Found this nice piece of creativity at advertising for peanuts. A fine example of how simple concepts of design can communicate a strong social message. Made for CVV (Suicide Prevention Center) by Leo Burnett, Sao Paulo (Brazil), the campaign symbolizes how the best person to help you in your times of trouble is you yourself. Hence, the campaign “Help Yourself” Incidentally, found an interesting blog, Mer-chan, whose author, Katy, had identified a similar design piece…

One for the Smiles…

Caution: Even though it may seem to have, and may provide additional incentives for window-blog-visitors, this post does not contain any Adult content. Have been watching some advertisements at YouTube lately. Out of the 50-odd I scanned through today, these are the best 10-minutes spent presented here.. What’s common in all this pieces? Each of them ensures high recall value and strong humor association. However, what remains to be seen is, as I keep reiterating…

Did you check your parking area?

Boredstop had a nice billboard published sometime back. A strong way to communicate the “risks” involved in your life…..for Nationwide Insurance. Located in the north side of the Atlas Building in downtown Columbus Ohio, this billboard seems to be doing more rounds online than it would have attracted offline. Great execution – Just that one needs to see all the 3 billboards at the same time, and of course, in the right sequence! Incidentally, a…

All you need is “Luvs” – but All you get is Controversy!

How many times have you hummed a tune, which you really liked, only to realize that it featured in one of the recent Ads you saw? How many times have you seen a product in a store, and suddenly remembered the cute song that plays in its Advertisement? How many times have you purchased a product, only because you remember its ad on the TV/radio, and believe in the promises it has made? Such is…

The Advertiser and the Consumer – Breaking up!

How would you describe the relationship between Advertiser and the Consumer? A romantic couple flirting with each other or an irritated couple not getting along at all, ready to separate.. A recent campaign on this “Break up” personifies this very relationship, and wonderfully articulates the differences cropping between them. Have a look .. So, what exactly is the issue? – Agencies don’t realize that there is a problem and consumers don’t think that there is…

Remember – You’re in charge..

Found a nice piece of Ad on this week’s Best Ads for Remember Credit Card. A nice creative, that connects to a unique subtle thought pattern of each one of us – the impulses within us that are beyond the zone of “Acceptability” and stay within our heads only! Picture this – (read it slowly)…“Its not just you – we all have the most bizarre thoughts and impulses constantly flowing through our heads that might…

I am what I am !

Nopes, it is not a rigid male-chauvinistic I-care-balls-about-the-world kind of attitude reflection, but the latest global big-budget campaign launched by Reebok, alias Rbk, to communicate the attitude the brand reflects, and subsequently endorsed by the featured celebrities – that of an Assertive and confident individual, and their real life behind the cameras. Launched on 7th Feb’05 , the biggest campaign to be launched by Reebok, it signifies authenticity and individuality. Says the Chief Marketing Officer…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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