Give Amazon a Break – Deliver the Love on your own!

Raksha Bandhan marks the commencement of the Festive Season in this part of the world. It is followed by a multitude of ‘celebration points’ for people, a formal excuse to party, celebrate or, in most cases, hog guilt-free! It also marks the ‘season’ for ad agencies and a great time for any marketing student to sit back and admire the level of creativity around you! While most of them are short-lived and are only limited…