Artificial Intelligence in Retail – A Swayamvar for Brands?

According to a new report by Accenture Strategy, Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation,  Investments in new, digitally-driven business models will give consumers greater choice around how they purchase goods and services and enable companies to deliver profitable, differentiated experiences.  Part of this Digital transformation entails brands hovering around the key influencers that are rapidly emerging out of new technologies. Very soon…