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Parachute – Thoda Love Jatao, Tel Lagao

According to popular language, an Indian Head Massage, as its called, helps release stress accumulating in the tissues, muscles and joints of the head, neck and shoulders. It is best done using Coconut Oil. What is the first brand that comes to mind for Coconut Oil? Did you just imagine a blue bottle? Now, What if you demand love through a head massage? And I am not alluding to the south-east asian nation which has…

(Digital) Wheels on the Bus(-iness) Go Round and Round..Round and Round

Almost every youngster I have met looking at the next big thing wants to work in Digital Marketing. Some of them, just by posting few Facebook posts, consider themselves to be the Digital doppelganger of Philip Kotler (or maybe Byron Sharp now!) Digital is largely experimental and it is still not mainstream – every brand believes that Digital is the next big thing – the best way to connect with millennials is to catch them…

Expand your (Social) Circle of Life – and Live Longer!

What if someone gave away the secret of living for more than 100 years to you? Would you share it with your friends?  Released today at TED talks, Susan Pinker, a Developmental psychologist, reveals how in-person social interactions are not only necessary for human happiness but also could be a key to health and longevity. She gives reference of a Village in Italy (Sardinia) and shares the key reasons that drive longevity in men and…

Marketing India to Indians – Get Free from ‘Freedom Sale’!

Playing the old classic patriotic songs with every flag hoisting, the emerging innovative combination of saffron, white and greens represented in our attire (and not necessarily with a flag), and the varying degrees of pride while looking at the national flag – all this along with celebrating a mid-week national holiday with high laziness quotient! – That is how 15th August passes with most of us every year! (I am excluding the NRIs from this lot,…

iChef Meal Kits Ads – Food for thought?

Spending money on a full-page print ad is definitely noticeable. You spend a lot of money and time to invest behind the creatives, the messaging and the back-end preparation. It would then be quite heart-breaking for a marketer when readers would ignore or not get your message and flip over! Worst, it is noticed more by marketing students (like me) who would rather intellectualize than buy! When such a step is taken by one of…

Fashion Tastes of the Digital Generation – Has Tommy Hilfigered it out?

In the three decades since Tommy Hilfiger founded his eponymous label, the fashion landscape has changed beyond recognition. In the 1990s, Tommy Hilfiger was one of the most dominant fashion brands on the market. It was the height of cool among young urban consumers, with stars including Kate Moss, Snoop Dogg and the members of Destiny’s Child buying into its preppy style of American sportswear. It tapped into pop culture in a way other brands…

Thums Up Macho Man – Too Toofani for Coca Cola

The Cola Wars in 1990s were well known – with both multinationals (Pepsi and Coca Cola) pushing media to grab the largest pie of the market. However, while both Pepsi and Coke leveraged their global playbook, that strategy itself became an impediment to growth.Thums Up’s management was a lot smarter than the competition thought. They waged a clever guerrilla marketing war against Pepsi by carefully studying its global playbook, and pre-empting its moves. As a…

Give Amazon a Break – Deliver the Love on your own!

Raksha Bandhan marks the commencement of the Festive Season in this part of the world. It is followed by a multitude of ‘celebration points’ for people, a formal excuse to party, celebrate or, in most cases, hog guilt-free! It also marks the ‘season’ for ad agencies and a great time for any marketing student to sit back and admire the level of creativity around you! While most of them are short-lived and are only limited…

Artificial Intelligence in Retail – A Swayamvar for Brands?

According to a new report by Accenture Strategy, Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation,  Investments in new, digitally-driven business models will give consumers greater choice around how they purchase goods and services and enable companies to deliver profitable, differentiated experiences.  Part of this Digital transformation entails brands hovering around the key influencers that are rapidly emerging out of new technologies. Very soon…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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