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The Virility of Virality!

Jonah Berger explains what it takes for ideas to be contagious in his bestseller of 2013. While there are some interesting use cases globally, India has its own share of small sucessess! Incidentally, the numbers in India favor the not so ‘contagious’ ideas as well, as little virality in limited circles also gives good enough numbers for marketers to drive ‘promotions’ (pun intended!). While I won’t go into the theory bit of it for now, there…

Let go – Not Yet!

The fingers are indifferently dancing on the letters…the keyboard is double minded…..the eyes are reviewing dispassionately….as if all of them are staring at me questioning in unison.. Are you sure you are going to press the publish button today? Or is this going to stay like hundreds of those previous attempts that kept sitting in drafts till they became too archaic to publish, eventually succumbing to redundancy? Is this blog going to be another of…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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