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Below the ‘belt’ Advertising!

Legs are not an uncommon ‘prop’ to be used in advertising. Be it for epilators, skin creams, sports shoes and of course, erotic products.  Case in point is the series from Morphy Richards. Interesting Campaign by Morphy Richards on “Legs so beautiful” The campaign says, “Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful…

E-tailing: Order Returns lead to Customer Returns lead to Investor Returns!

eCommerce is one industry, where the word ‘returns‘ has various connotations – right from the order to customer and to the investor, as the subject says!  Which is the most important out of these or are these just a mere ’cause’ and ‘effect’ of the same purchase cycle?  At Rs 13,000-crore, India’s e-tailing industry accounts for just 1% of the total retail business. However, it’s the fastest growing segment of e-commerce (non-travel) growing at 59%…

Mom and Olympics – 2014

Since the time P&G focused on moms, the creative+Emotional quotient has been inspiring, to say the least. The previous campaigns (covered in 2010 and 2011) have been rated one of the most viewed campaigns. Winter Olympics are coming – and they sure promise to be exciting. And if the mere thought of the competition and challenges does not get you excited, then here is something that will surely get your adrenaline levels running, atleast in your…

Never Ever Give up….Find your way…in 2014!

2 months after my promise of ‘expression’ in 2010, there are barely 4 entries – from March end 2010 till date – that’s 4 entries in 3.5 years! The worst promise to break is the one you make to yourself – you don’t have anyone to explain and feel less guilty – you are your own judge, so justifications don’t work mostly! As 2013 draws to a close, setting a benchmark for personal as well…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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