Holly would always come up with something that inspires you – that triggers that naughty bug that is sitting inside you wanting to jump out and explore that whole new world – this time, it is the world of moms – full of only moms and to-be-moms – young moms, new moms, happy moms and tired moms!

This time she gives a direction to work upon, to make commercials women love – an old, light piece, but an insightful read – be where the moms are, talk to them, ask them questions, listen to them when they are talking and pay attention to what they are saying. “You’ll have fabulous, relevant, memorable commercial ideas coming out your ying yang” says Holly.

If it sparked a thought in your head, shoot out and explore the world of moms – for that is exactly what I would attempt to do, in one of my next few entries (after of course, Tiger Woods and Japanese Consumers have been talked about!).

As a thought starter, have a look at this wonderful ad shown during the Olympics Opening Night – Rated almost A+ on emotive appeal, this ad from P&G makes you fall nothing short of appreciative of the sweetness of the creative, and how wonderfully it engages you during the entire piece. You can have a look and agree / disagree with me:

The ad speaks for itself. Fabulous job of tapping into exactly how moms feel. Excellent Corporate branding by P&G, with the tagline “Proud Sponsor of Moms”!

Coke and the Toyota Ad are there as well, worth a look – but of course, nothing beats this commendable emotional piece of work!
[Via Marketing to Women Online – Why I love Moms and How to Create Commercials Women Love]