Site Loader
When you see the world’s biggest retailer teaming up with the world’s largest FMCG Company for a totally different field that none of them are more famous for, you know there is something cooking!

According to C21 Media, Walmart and P&G are getting into movie production starting with their first tele-film titled β€œSecrets of the Mountains” to launched on NBC in a couple of months from now.

Starring Paige Turco and Barry Bostwick, the two-hour film is about a mother playing a single mom who ends up taking her kids to a mountain cabin owned by her uncle, who embark themselves on the adventure of a lifetime (according to P&G Productions, which has been producing soaps, variety shows and telefilms for many years)

Why movie production of all the things?
The rationale given by Stephen Quinn, Chief Marketing Officer for Walmart is to give what shoppers want, and delivering their brand promise to “help families save money and live better“.

On the other hand, Marc Pritchard, global marketing and brand building officer for P&G, said: “As a company of family brands, we know that context matters,” adding that the films coming from the alliance with Walmart would allow P&G to “advertise our brands in this broadly appealing content.”

However, according to one of the reports at, the movie is intended more as a “backroom pilot” for a possible series, as the time slot for airing the film do not pin very high hopes on the project.

So, even though big names are producing the movie, the movie per se doesn’t seem to be a promising one! So is this another source of cheap advertising for the company (s) or another hot sector they want to enter into, given the limited cash flows FMCG sector has to offer?

Whether it is an extension of their growth strategy, or just a cheaper option to advertise to a captive audience, only time (and banks) would tell.
Maybe that is why the title of the movie has aptly been taken as Secret of the mountains πŸ˜‰!

[References – Paige Turco, The Wrap]

3 Replies to “Secrets of the Mountains – in the ‘Fast Movie-ing Consumer Goods’ Space!”

  1. Paige Turco the star of the movie has been in nude sexual movies and mens' magazines, as well as disney. Family friendly??

  2. The article is worth reading. The clarity and structure that reflects from this blog post. I admired it very much. Thumbs up for a absolutely wonderful info…

Leave a Reply

Your email address will not be published. Required fields are marked *

Perspectives of a Passionate Marketer

Stay uP-dated


Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books Β»

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.