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MarketingProfs Articles : Don’t Let This One Get Away!

An interesting way to keep your price-conscious consumers stuck to you – Employing a pricing tactic like this one, which creates a unique sense of urgency, may encourage wary consumers to buy more immediately. The concept, called “steadily decreasing discounting” or SDD, by researchaers, entails discounting in a manner to keep the consumers attracted to the offerings. Either keep on reducing prices, adding promotions to your offerings, to keep the consumers engaged (leveraging the transactional…

In the Shame of God!

This Christmas, St Mattews Church (Auckland, New Zealand) decided to celebrate in a different way – it put up a controversial billboard on Joseph and Mary, challenging Christians the very foundation of their religion!Result – Thousands of criticisms, hundreds of praises, and tones of vague logic. But most importantly, global publicity of the campaign, engaging half of the “clicker universe”! The advert was designed by M&C Saatchi, Auckland, with the brief that it had to…

Coca-Cola Happiness Machine – Vending out Happiness

While I spend my time in getting something interesting on Christ, I found this interesting ambient from Coca-Cola’s Shelf. Had earlier talked about Coke’s “Happiness Factory” campaign almost 3 years back– the best part is it is still one of most talked about global campaigns in the advertising world! The new ambient “Happiness Machine” clearly calls out Coca-Cola as a source of happiness – its just that is the vending machine now which vends out…

My Dad – My Soldier!

One has to muster a lot of courage to write about pain. It is easy to express pain through your senses, but not through your hands. Changing the font, expressing it from your heart and then articulating it, does not seem to be an easy task. But I think I need to do it, for this is the thing I want to – as I was told it helps to let out. You never know,…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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