Site Loader

Dutch Bus Stop Scale

A billboard by a Dutch Health club that makes you conscious of your weight. Though it is being called something that triggers public humiliation, I really appreciate the “Creative Quotient” of the advert. Worth learning from! read more | digg story

Contribution Currency in Web 2.0 – How much have you earned?

A great post by Vanessa on Social Media – a 101 on Web 2.0 actually. Going on the concept of “contribution currency” on the Web. She has given a simplistic, yet beautiful difference between Web 1.0 thinking and Web 2.0 thinking – “give instead of take” – worth a read for sure. I like one of the sayings she refers to, by Eric Hoffer, “In times of change, learners inherit the Earth, while the learned…

Happy Birthday Charles Darwin!

Today is the 200th birthday of Charles Darwin – hit upon the event through the Google icon only! But while chain-browsing the links on the greatest face of science, something interesting caught my attention…..the concept of natural selection in the theory of evolution, as explained by Darwin himself, in his Origin of Species Darwin, during his studies, wanted to determine the ‘specific mechanism’ that permitted animals and plants to change over time. Eventually he realized…

Colgate – Don’t Forget (Thailand)

A great outdoor for Colgate on ensuring High Brand Recall and effectively communicating the benefits. Created by Y&R Bangkok for Colgate-Palmolive, the creative reads – Colgate normally gives out small product samples at annual events like “Oral Health month” to remind target consumers, especially kids to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected…

Scary Butts…of Cigarettes! (Peru)

Found an interesting effort-intenstive Outdoor campaign on Anti-Smoking. Created by O&M Lima, for their client Liga Contra el Cancer (The Peruvian league to fight cancer) for their no-smoke day According to BestAds, Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, Ogilvy dramatized the threat that cigarettes represent for a non-smoking person, in this case, a little girl.A month and half before the campaign, with the help…

You oughta know..Inbound Marketing …says Alanis Morissette!

Found an interesting creative at Ravi Kiran’s blog on Inbound Marketing – As a parody on the famous song by Alanis Morissette, “You oughta know” (watch the original Song here) , the musical takes you through the specifics of Inbound Marketing. Comparing with outbound marketing (TV Ads, Direct Mailers or cold calling), the creative ‘sings’ and musically conveys why and how inbound marketing is beneficial and how can it be made effective. The lyrics go…

I need MySpace…Literally! (France)

I never knew that there is such a bad Housing Crisis in France until this strong Guerilla campaign hit me at Best Ads. Made for Foundation Abbé Pierre (France), the objective of the campaign was simple – to raise awareness among the general public and the government of the bad housing crisis in France. It wanted to present an in-your-face reality that thousands of people in France have as little space to live as a…

Durex – Animals having a “Ballooning” pleasure..

Bumped into another nice creative on Durex (had earlier posted an out of the box piece and another creative ambient. Whatever the brand signifies, I really appreciate the out-of-the-box ideas the agency (Fitzgerald + Co, from Atlanta) comes up with. From a creator’s perspective, it seems like someone built upon his “pervert” cells while playing with the product in the office…can visualize someone playing with these pieces, and doing different interesting things with it to…


Perspectives of a Passionate Marketer

Stay uP-dated

 

Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
hide

Archives

Categories