Most of these campaigns get your attention, not because of the brand, but because of their innovative execution & excellent creatives – very few, however, of them manage to ensure even the brand recall at the end of it. Such campaigns, at best, can be appreciated and blogged about, and that’s where they stay for most part of their lives (till the time they get archived!)..
One such campaign is for AT&T coverage, done by BBDO Atlanta/New York, titled “the best coverage of any carrier worldwide” – Have a look at the set of 6 creatives, representing various “exceptional” geographies in which AT&T is present (200 to be specific) – China, India, Japan, Zimbabwe, Jamaica and Egypt.
They probably could not catch the signal of this one, eh? 😉