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There are some campaigns that get your attention and your “share of wallets” as well – and there are some campaigns that manage to just get your attention, but get ignored by the latter.

Most of these campaigns get your attention, not because of the brand, but because of their innovative execution & excellent creatives – very few, however, of them manage to ensure even the brand recall at the end of it. Such campaigns, at best, can be appreciated and blogged about, and that’s where they stay for most part of their lives (till the time they get archived!)..

One such campaign is for AT&T coverage, done by BBDO Atlanta/New York, titled “the best coverage of any carrier worldwide” – Have a look at the set of 6 creatives, representing various “exceptional” geographies in which AT&T is present (200 to be specific) – China, India, Japan, Zimbabwe, Jamaica and Egypt.

Undoubtedly, one of the finest work of art I have seen till now – a perfect blend of mapping geographies with stereotypes / indicators – ensuring instant connect with the country. Unfortunately, however, that is where the recall ends, and there is no semblance with the brand per se.

They probably could not catch the signal of this one, eh? 😉

[Source: Ads of the world]

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The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
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The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
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Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.