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I just read some quite interesting facts about how the brains of women work, but there is something to be added in that entry,so might post that by tonight or tomorrow. Meanwhile, found an equally interesting piece on kids this time – and how a brand has leveraged insights into kids’ psyche to promote its brand.
And guess what it is about? Not diapers or food items, not chocolates or balloons, not games or toys, but the batteries on which their toys run – Energizer batteries, and how critical they are to a child’s growth – in ensuring that his/her highly energized brains stay constructive, keeps them occupied and do not distract them to resorting to naughty pranks like these…

..so much so to put it professionally – but worth the insights, and worth the effort. How else do you think you can market batteries to kids/parents? Brilliant execution! The agency that did this creative, was deservingly awarded the Grand Prix at Cannes as well.
DDB South Africa won the Grand Prix for this campaign titled “Never let their toys die” and why? The creatives speak for themselves!
[Via Ad land]

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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