Well, no more sabbatical for this blog – maybe a few off days would be more of the norm as my understanding goes – more of the professional calling if so. But no so long that I am made another selling offer! No way.
So much to say – I am out of the box, and thinking!
Taking the out of the box and thinking part forward, this is a nice piece that leverages today’s occasion of Father’s day wonderfully, to ensure a strong recall, even though, it hits out at its competition. This piece has been doing the ad-blog rounds for quite some time, since I have seen this print before as well. Nonetheless, worth picking it up again – maybe to get cues on more creative ideas!
The print ad by Durex condom reads, “To all those who use our competitors’ products: Happy Father’s Day”
Smart out-of-the box thinking!
[Via Ad Punch]
One response
Seriously a damn good one and a creative one, I must say and thank god… it isn’t advertised in India.. else there might have been huge uproar against the ad by the communities..