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China: World’s Largest Irony-producing nation!

Ask anyone about China, and more often than not, you would get few catch words like “Increasingly Progressive” or “Biggest economy with youth getting more and more westernized” or “Conservative yet fastest growing” .. Walk into the streets of Shanghai and a strange contrast would hit you in your face – “Modernized westernized youth” along with “conservative” elders, progressive culture coupled with core Chinese values, openness but within restricted norms, or westernized business aspirations camouflaged…

FMCG in India – went Rural and now growing there too!

FMCG Industry in India is witnessing a change – a change in the pattern in which it is growing – needless to say, with the changing demographics, the pattern of marketing would also change. As rural penetration increases, the rural markets would command more and more share of the overall FMCG space. Though the urban markets are growing too, the incremental addition in consumers / households is much more in rural space as compared to…

Outdoor Advertising – Nothing left to Imagination!

Whenever a new medium emerges, marketers run behind it, exploiting it till the time it is coined as “common media” or till the time their infatuation with that medium is over. Look around, and you would say the same thing for newspapers, magazines, and now Billboards as well. Initially, they were billboards – just plain simple billboards. An advertiser just wanted to stand next to the road. Not speak anything, but simply stand. If someone…

Aaah….Good Morning! Too late to get up?

This blog has been sleeping for long now…pretty long! Maybe the blogger too. Atleast that is what I have been hearing, and getting comments about. On one hand, it is great to find regulars visiting my den, even during its dormant days (months!) but on the other hand, the sleep has been fairly long now…probably a lot of regulars moved to the occasionals club! Anyways, I intend to rejoin the regulars club, and hope to…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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