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Found this nice piece of creativity at advertising for peanuts. A fine example of how simple concepts of design can communicate a strong social message. Made for CVV (Suicide Prevention Center) by Leo Burnett, Sao Paulo (Brazil), the campaign symbolizes how the best person to help you in your times of trouble is you yourself. Hence, the campaign “Help Yourself
Incidentally, found an interesting blog, Mer-chan, whose author, Katy, had identified a similar design piece created by Peter Callesen.
Peter’s work – designs made by cutting sheets of paper – seems to have inspired the creators of this campaign.

Katy mentioned in her post that the work of the artist from Denmark would have either designed the posters himself or would have inspired the admen….both in Brazil as well as in China

Nonetheless, excellent pieces of design – in fact, I would recommend any aspiring designer to visit Peter’s website and learn how he has created wonders out of simple sheets of paper.

Commendable work indeed!
[via Advertising for Peanuts]


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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