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Have been watching some advertisements at YouTube lately. Out of the 50-odd I scanned through today, these are the best 10-minutes spent presented here..

What’s common in all this pieces? Each of them ensures high recall value and strong humor association. However, what remains to be seen is, as I keep reiterating time and again, how much of this translates into sales and brand recall – ultimate objective for most of the sane marketers.

An addition to this perspective, however, is the significance of recall value – If the ad ensures high recall and it’s a low involvement category, then this very recall drives in-store pick ups or impulse purchases at the POP.

All said and done, a nice treat for the weekend – Kudos to the agencies and the contributors for these. 🙂

This is a series of four commercials that were banned, but were presented at NBC back-to-back. The 2-minute video features “The most read newspaper in SwedenExpresse (Swedish Newspaper), “Get in ShapeCompanhia Athletica, BCCheering Works” and “We blow up your favorite Holiday Picture!Time Foto.

Just Load it, sit back and earn some smiles…

Additionally, the following three were my pick from the lot – commendable conceptualization, excellent execution and of course, high humor content…

The commercials are of Polisan wall paintsGet used to it”, Braathens SafeWe’re flying your in-laws at half price! and Zazoo condoms

Brilliant execution, undoubtedly – and for all the people who have some sense of humor – definitely worth the load…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.